Quadrant and Shopify wanted a film with Lando Norris built around Quadrant's London pop up store. The story was how the brand grew, with Shopify as the enabler rather than the focus. It needed to feel personal and sincere, not like a product plug.

Lando sits alone in a studio with archive Quadrant footage playing on a huge screen behind him, telling the origin story straight to camera. It starts with where the brand began, moves through the moments that grew it, and ends at the London pop up with the community that built it. Reflective, quiet and confident, so the brand's story carries the weight and Shopify sits inside it.

We shot in an old music hall with a brutalist feel, a space with weight and history that suited a brand telling its own origin story. With talent at this level, an hour is sometimes all you get, so the room was lit, rigged and rehearsed before Lando walked in, and every minute on camera was planned.

Over 2.6 million views on Instagram. A brand origin story that landed like content, with Shopify built into the story rather than sitting on top of it.