• Quadrant was launching a bold new chapter and needed a film to announce it. The brief was a single hero film for the Make Your Mark campaign, fronted by Lando Norris, with the weight of a campaign rather than a piece of content.

  • Quadrant was rebranding for a younger, more rebellious audience, so the film couldn't look like a polished motorsport ad. We pulled Lando out of the paddock and into a world that feels closer to the people the brand is talking to: late nights, street level, a bit of smoke and attitude. Make Your Mark became a dare rather than a slogan. Elevated enough to carry a campaign, loose enough to feel like it belongs to the culture, not the corporate side of racing.

  • Five shoot days across a live airline runway, street locations and interiors. Driver time is finite and non negotiable, so every setup was engineered to get maximum value from minimum turnaround. We handled location access, crew, talent coordination and logistics, then took the film through edit, sound design and delivery.

  • Over 2.4 million views and more than 650 comments on Instagram. A rebrand launch that got a younger audience watching and talking.

WATCH THE BEHIND THE SCENES BELOW

Director: George Nicholls -
Producer: Sean Connolly: -
Production Company: 100Seconds
Production Manager: Serena Di Filippo

Starring: Lando Norris
Starring: Max Fewtrell
Starring: Keegan Palmer
Starring: Lotte Van Drunen

DP: Rowan Biddiscombe @rowanbiddiscombe
1st AC: Luke Deborde - @litbyluke
2nd AC: Dexter Holt - @dexholt
Camera Trainee: Casper Griffin - @casper_griffin
Gaffer: Salv Fitz @salv_fitz 
Spark: Caterina Castro - @catcastrophic
Spark: Tobias May - @_thatslit
Grip: Jay Matthews - @jay.grip
BulletTime Op: Harry Nelder - @hankzoid 

Production Designer: @roman__snow
Art Assistant: Ching Huang - @_ching.h.creativelab_
Art Assistant: Giulia Mazzocchi - @rainbowflip05
Art Assistant: Rory Bannister - @rorybannister
Art Assistant: Jason Saffer 
Stylist: Zoe Heath @zoe.heathh 
Zoe Barth - Social Media Manager - @getinthebarth 
BTS Videographer - Archie Brown - @archieb1591
BTS Photographer - Gavin Thane - @gavthane
SFX HMU -  Amy LaylandI @fx_amy 

2nd Unit Production Manger - Sam Buckler -@sambuckler123
2nd Unit DP: Carolina Lobo Nunes - @carolinalobonunes
Drift Car Driver - Karl Farrar - @what_would_dango_do
Motocross Rider: Wavey - @onewheelwavey 
Model - Hajun Chang - @hajunchang
Production Assistant - Joe Kenny - @mrjoekenny
Tattoo Artist - @tattoosbybug
Graffiti Artist: Rory - @rorshit_ 

Post-House: Okay Studio - @okaystudio
Post Producer: Alex Blowers - @alexsblowers 
Editor: André Rodrigues - @andre_with_an_accent
Colourist: Katie Dymmock - @katiedymmock
Sound Design & Mix - Nick Sounidis - @nick__sounds__
Colour Assistant: Nicole Angliss - @nicoleanglisscolour 

VFX - The Artistbuilding - @artistbuilding
VFX Producer - Yash Agrawal - @yashagrawal98
VFX Supervisor - Shivam Solanki - @supar_human

Lighting Rental: @gripvan
Music Licensing: BMG - @bmgpmuk